Nike Airphoria
Narrative Design - Game Design
Building story worlds with Nike
On release, Nike Airphoria was the most ambitious brand owned activation in Fortnite. I was tasked with creating the narrative gameplay. Maximising the strengths of immersive world building and gamification we were able to communicate the brand story in a deeper and more engaging way.
Timberland x Construct 10061
Creative Direction - Game Design
Meeting the audience
we paired shoe designers will game artists to create larger than life designs that players could discover in the Timberland immersive experience. In this way the brand was collaborating with the audience it wanted to speak to. We also captured this design process which meant that alongside a compelling experience, we were also able to generate secondary content that could live off platform.
Philips OneBlade Body Royale
Experience Direction - Game Design
The Traitors -BBC
Experience Direction - Game Design
I’m A Celebrity x John Lewis
Creative Direction - Game Design
Best Metaverse Activation- The Drum Awards 2022
A 360 moment
Alongside the game experience, I also lead on the creative direction for the standout 360 moment of the John Lewis x I’m a Celebrity Campaign. We tied together live television, live service gaming and out of home advertising.
The John Lewis advert, featuring the spaceship, premiered on air directly before an on show segment played, heroing the crashed spaceship. At the same time as Advert, an out of home visual played at the Outernet London showing the John Lewis spaceship crashing into the I’m a Celebrity castle. Simultaneously, the spaceship crash landed into the Fortnite I’m a celebrity experience. Players could then take part in the same segment that featured in the programme.
We were able to create the sense that the online and IRL the game experience and the John Lewis ad creative shared a cohesive reality that as truly unique.