Nike Airphoria
Narrative Design - Game Design
Building story worlds with Nike
Nike Airphoria was the most ambitious brand owned gaming activation in Fortnite. I was responsible for creating the narrative and gameplay design, expanding a branded experience into a cohesive story world.
Timberland x Construct 10061
Creative Direction - Game Design
From Showcase to Story.
The brief was to bring Timberland concept shoes designers work to a Fortnite audience.
We paired the concept designers with Fortnite community artists to create boot designs inside the game itself.
We were able to capture this fascinating design process between different disciplines as they explored the possibility and limitations of the platform. This footage became part of the campaign alongside the final designs and game experience.
The activation was able to embody the radical innovation that encapsulated the Construct initiative while remaining authentic and meaningful to the Fortnite audience.
I’m A Celebrity x John Lewis
Creative Direction - Game Design
Best Metaverse Activation- The Drum Awards 2022
A Media First
Alongside the game experience, I also lead on the creative direction for the standout 360 moment of the John Lewis x I’m a Celebrity Campaign. This tied together live television, live service gaming and out of home advertising in media first.
The John Lewis advert, featuring the spaceship, premiered on air directly before an on show segment played, heroing the crashed spaceship. At the same time as advert, an out of home visual played at the Outernet London showing the John Lewis spaceship crashing into the I’m a
Philips OneBlade Body Royale
Experience Direction - Game Design
The Traitors
Experience Direction - Game Design
Come Mine With Me
Creative Direction